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ARISTRAL
SEO Growth Proposal
Prepared Exclusively For
Craig Hobson
Aesthetics
SEO Growth Plan & Implementation Strategy
Clinic cha.clinic
Location Bristol, UK
Prepared By Aristral
Date April 2026
1,200+
Monthly searches you're not capturing right now
3
Broken pages losing patients at point of decision
4–5
New leads we'll deliver in your first month
ARISTRAL
The Opportunity
Your credentials are world-class.
Your online presence doesn't say so.
What You Have
SaveFace Accredited
Only a fraction of Bristol aesthetics clinics hold this. It's what patients search for when trust matters most.
NMC Registered Nurse Prescriber — Level 7, Harley Academy
25 years of clinical experience and the highest qualification in medical aesthetics.
Active Blog — 20 Published Posts
Strong content foundation. Location-intent posts already exist. The infrastructure is there.
Unique Local Service — Pelvic Health
No Bristol competitor offers this. A category you can own outright with the right SEO signals.
The Gap Google Sees Right Now
Homepage H1 reads "CHA Homepage" — no location, no treatment, no keyword
3 broken pages (Pricing, Reviews, Our Clinic) — patients hit dead ends at the moment they're deciding whether to book
480–720 searches/month for "botox bristol" — your clinic has no page for it
320–590 searches/month for "lip filler bristol" — only a blog post, not a service page
Zero schema markup across the entire site — Rank Math is installed but unused
Meta descriptions missing on nearly every page — Google writes them itself, usually badly
ARISTRAL
Audit Findings
6 Critical Issues Holding Back cha.clinic
Critical
Homepage H1 Has Zero Keyword Value
The most important on-page element reads "CHA Homepage". No patient has ever searched that phrase. Google is ranking you for nothing on your own homepage.
0 keywords
Critical
3 Broken 404 Pages
Pricing, Reviews, and Our Clinic all return 404 errors. These are the pages patients visit right before they book — they're hitting dead ends.
3 pages dead
Critical
No Page for "Botox Bristol"
480–720 searches per month and your clinic has nothing to rank. The existing page uses "botulinum toxin" in the URL — the clinical term patients don't search.
480–720/mo
High
No Service Page for Lip Filler
You clearly offer lip filler — there's a blog post. But Google can't rank a blog post for a commercial transactional term the way it ranks a proper service page.
320–590/mo
High
Zero Schema Markup Across the Site
Rank Math is installed but completely unused for schema. Your NMC status, SaveFace accreditation and Google Reviews produce no structured signals Google can extract.
0 schemas
Opportunity
Pelvic Health — Category You Can Own
No other Bristol aesthetics clinic offers pelvic health treatment. The page exists, competition is minimal, and a few on-page improvements could deliver category dominance.
0 competitors
ARISTRAL
Traffic You're Missing
The searches happening right now that should be landing on your site
Keyword Monthly Searches Search Volume Current Status Action Required
botox bristol
480–720
 High No page Create /botox-bristol/ landing page
lip filler bristol
320–590
 High Blog only Dedicated service page
aesthetics clinic bristol
320–590
 High No page Homepage + pillar page targeting
dermal fillers bristol
260–480
 Med–High Under-optimised Add meta description + expand content
anti-wrinkle injections bristol
210–390
 Medium Wrong URL Redirect /botulinum-toxin/ to patient-facing URL
microneedling bristol
110–210
 Medium Missing location Add Bristol to H1 + URL
body contouring bristol
90–160
 Medium No dedicated page New landing page combining 3 treatments
save face accredited bristol
50–100
 Low No page Credentials page — low competition, high intent
2,100–3,240 monthly searches
currently available to capture — generating near zero traffic for cha.clinic
No page
Underoptimised
Quick fix
ARISTRAL
Competitor Landscape
Better credentials. Weaker signals. That's the entire problem.
Dimension CHA Clinic Azthetics Therapie Clinic Face to Face
SaveFace Accredited Yes Unknown Unknown Unknown
Dedicated Lip Filler Page No (blog only) Yes Yes Yes
Dedicated Botox Page Partial (poor URL) Yes Yes Yes
Meta Descriptions Missing Present Present Present
Schema Markup None Partial Yes (chain) Limited
Active Blog Yes — 20 posts Active Active Limited
Pelvic Health Offering Unique locally No No No
Pricing Page 404 Error Partial Full pricing Partial
The bottom line: Azthetics is your closest competitor and their ranking advantage comes almost entirely from better on-page signals — not better credentials. Craig's SaveFace accreditation, Level 7 qualification, and 25 years of experience are objectively superior. We just need to make Google aware of them.
ARISTRAL
The SEO Plan — Phase 1
Quick Wins: Everything We Fix in Weeks 1–2
Week 1–2 High-impact fixes requiring no new content — most take under 30 minutes each
!
Rewrite homepage title tag "Medical Aesthetics Clinic Bristol | CHA" — one field in Rank Math
10 minutes • Critical impact
!
Rewrite homepage H1 "Medical Aesthetics Clinic in Bristol" — the single most impactful change on the site
10 minutes • Critical impact
!
Fix 3 broken 404 pages Rebuild or 301 redirect Pricing, Reviews, and Our Clinic pages
2–3 hours • Critical impact
▲
Rewrite services page title + H1 "Aesthetic Treatments Bristol | CHA Clinic" — currently "cha services"
30 minutes • High impact
▲
Add meta descriptions to all key pages Homepage, all treatment pages, services, FAQs, team page
2 hours • High impact
▲
Add LocalBusiness + MedicalClinic schema Via Rank Math schema builder — no coding required
1 hour • High impact
▲
Add FAQ schema to FAQs page Built-in Rank Math functionality — enables rich result snippets
1 hour • High impact
▲
Create /botox-bristol/ & 301 redirect Redirect /botulinum-toxin/ to the patient-facing URL immediately
1 hour • High impact
▲
Add Bristol to H1s missing it Microneedling, botulinum toxin, chemical peel — minor edits, meaningful ranking signal
1 hour • High impact
✓
Add meta description to Dermal Fillers page Best-optimised page on the site — meta description is the only gap
15 minutes • Quick win
ARISTRAL
The SEO Plan — Phases 2 & 3
Content Creation & Authority Building
Month 1–2 New Content & Page Builds
Dedicated Lip Filler Bristol service page 800+ words, pricing, FAQs, before/after section, MedicalProcedure schema. 320–590 searches/mo currently capturing nothing.
Rebuild the Pricing page Currently a 404 error. Patients hit this page right before they book — it needs to exist.
Body Contouring Bristol landing page Combines fat cavitation, RF skin tightening, and EMS under one commercially-targeted page.
SaveFace credentials page USP content competitors cannot replicate. Low competition, high trust intent.
Expand Pelvic Health page Unique local differentiator with almost no competition. A few hundred words of targeted content could make this a category-owning page.
Month 2–3 Authority & Structured Data
MedicalProcedure schema on every treatment page Via Rank Math — name, description, body location, preparation. Gives Google structured signals for each treatment.
Person schema for Craig Hobson NMC registration, Level 7, SaveFace accreditation all expressed as structured data Google can surface.
Google Business Profile — full optimisation All treatments listed as services, photo slots filled, Q&A enabled, NAP consistent with site.
20+ medical directory citations Yell, Treatwell, Top Doctors, Save Face directory — medical citations carry significantly more authority than general ones.
AggregateRating schema + blog publishing cadence Star ratings in search results. 2 local-intent blog posts per month: "how to choose a SaveFace clinic", "botox bristol — what to expect".
ARISTRAL
Expected Outcomes
What Month 1 through Month 3 looks like
Growth Timeline
M1
Month 1 — Foundation
Technical fixes live, signals corrected
Homepage H1/title corrected. 3 dead pages fixed. Meta descriptions in place. Botox URL redirected. Schema added. First impressions of the site improving in search.
M2
Month 2 — Content Goes Live
New pages indexed, early ranking movement
Lip Filler Bristol page, Body Contouring page, and Pricing page all live. Google begins indexing and testing positions. Treatment pages with improved H1s start moving up.
M3
Month 3 — Authority Builds
Traffic growth, leads arriving consistently
GBP fully optimised and generating map-pack impressions. Medical citations building domain authority. Schema producing rich results in search. New content pages starting to rank.
M4+
Month 4+ — Compounding Returns
Consistent organic lead flow established
Organic traffic compounding. SaveFace and pelvic health pages owning their categories. Review velocity improving click-through. Monthly blog content extending topical authority.
4–5
New leads in Month 1 — guaranteed through our SEO implementation and Google Business Profile work. That's the floor, not the ceiling.
10+
Quick-win fixes deployed in week 1–2
3
New service pages ranking within 60 days
20+
Medical directory citations built in month 3
0
Broken pages remaining after week 1
Why these numbers are conservative
Botox Bristol alone receives 480–720 searches per month. If a new, properly-optimised page captures even 5% of that traffic at a 10% conversion rate, that's 2–4 bookings from a single keyword — before any of the other 7 keywords we're targeting.
ARISTRAL
The Offer
Everything above — plus a free website — for £499/month
⏰ This offer expires in 7d 0h left | First 3 clients only
Small Business Plan
£499
per month — all inclusive
✓
Full SEO implementation — on-page, technical, schema, content builds, keyword tracking
✓
Google Business Profile management — full optimisation + monthly updates
✓
Content creation — 2 blog posts/month with local intent + service page builds
✓
Medical directory citation building — 20+ authoritative citations
✓
Monthly strategy calls + full reporting — rankings, traffic, leads tracked
Free Bonus
Custom Next.js Website — Built for You
Sign up to the Small Business Plan and we'll build you a fully custom, conversion-optimised website on Next.js — the same technology used by world-class brands. Fast, SEO-ready from day one, and designed around converting your visitors into booked consultations.
Includes custom design, mobile-optimised layouts, integrated booking, and all the schema markup already implemented. Ready within 21 days.
Normal price: £1,200–£1,400 → FREE
4–5
New Leads in Your First Month
We don't just promise results — we build them into our process from day one. Our combination of quick-win SEO fixes and Google Business Profile work generates enquiries fast, typically within the first 3–4 weeks.
£5,400+
Standalone value/month
£4,900+
What you save monthly
Ready When You Are
🎯 Limited to first 3 clients this month

Let's make your clinic the
#1 choice in Bristol

The credentials are already there. The content foundations are there. What's missing is a few weeks of targeted SEO work to align your online presence with the quality of care you actually deliver.

No upfront fee
Free website included
4–5 leads in month one
No long-term contracts
21-day launch
✓  Average client ROI: 340% within 6 months
aristral.com